At StartUpRoots we believe that the foundation of any child's well-being is good physical health. Nutrition has a critical impact on genetic predisposition and nutrition education can help reverse epidemic rates of obesity, diabetes, and malnutrition prevalent even in Israeli society.  StartUpRoots engages students to analyze and improve their own eating habits, replacing processed foods laden with addictive levels of sugar and salt with fresh, nutritious, and tasty vegetables grown by the students themselves.